# SwellShopify Plus

- Unlimited options variants and attributes vs Limit of 3 product options and 100 variants
- Custom hosted checkout or build your own vs Limited checkout customization
- Advanced features out of the box vs Third-party apps needed for basic features
- Built-in subscriptions (with any gateway) vs Requires an app for recurring payments
- No transaction fees on external payment gateways vs Unavoidable third-party transaction fees
- Single source user support vs Requires cross-app troubleshooting

## How does Swell compare to other platforms?

| Customizable with no apps | Yes | No |
|--------------------------|-----|----|
| Unlimited product options, variants and attributes | Yes | No |
| Fully customizable checkout | Yes | No |
| Code in any language | Yes | No |
| Integration with any payment gateway | Yes | No |
| Transaction fees on external payment gateways | 0% | 2% |

See an error here? [Let us know](mailto:marketing@swell.is?subject=Comparison%20content%20error%20on%20/alternative/shopify)

## 3 reasons why Swell is better than Shopify

### Fully customizable checkout

Swell

Swell’s storefront API allows you to freely customize and build completed checkout flows.

Shopify Plus

Limited checkout customization capability is across all Shopify plans, including Shopify Plus.

### Unlimited product modeling

Swell

Swell offers unlimited variants with 4+ built-in product option types, all easily customizable with controllable variant generation.

Shopify Plus

Shopify is limited to 100 variants with only 3 product options. Advanced theme hard coding or costly third-party apps are required.

### Built-in subscriptions

Swell

Swell’s native subscription billing is included on all plans, no external apps needed for recurring orders and flexibility.

Shopify Plus

Costly third-party apps needed to manage subscriptions with limited custom options.

## Why you’ll love Swell

### Get more out-of-the-box

- Multi-level navigation menus (mega navs)
- Subscription products for recurring orders and flexible checkout options
- Order editing and flexible fulfilment options
- Custom pricing for wholesale and retail

### Build on your own terms

- Build your own experience faster using our starter kits or build completely custom
- Code in any language
- Control conversion of multiple currencies and sell worldwide
- Create as many products and variants as you want

### Scale when you’re ready

- Reduce external costs with built-in features and integrations
- Add entirely new capabilities to your system with custom data models
- Use an efficient workflow when changing live sites with Git-based hosting

> When we made the decision to rebrand our website, we had a tight budget. For what Swell was offering compared to what Shopify was offering, Shopify was more expensive.
>
> Christopher Puttnam - Founder and Director, Velobici

## Take your store to the next level with Swell

[Contact us](/content/contact/index.html)