- Create a multi-vendor marketplace that offers customers access to diverse brands and products in one place
- Build a virtual inventory and sell a limitless variety of products that otherwise wouldn’t fit in a warehouse
- Use Swell’s out-of-the-box features to stand up your marketplace faster than starting from scratch with a custom build
- Easily onboard vendors and take your desired cut on all orders with split payments
- Streamline your business operations by selling to wholesale and retail customers using a single ecommerce platform
- Take advantage of new Swell features and capabilities as they roll out without doing additional development work

##### System integration

Use Swell's flexible API to connect to all your favorite tools and systems

##### Customer groups

Set specific store behavior for various groups—such as price rules and discounts

##### Split payments

Specify payments for each order item or the order as a whole.

##### Coupon codes

Offer discounts on order total, shipping, specific products, or categories.

##### Subscriptions

Offer subscription products on a monthly, yearly, or custom schedule.

##### Tax accounting

Calculate the correct taxes for each customer at checkout with integrations like TaxJar or Avalara

### For admins

### Keep your business running smoothly

- Integrate technology partners to streamline operations
- Control pricing, promotions and customer groups in one place
- Track customer details, order history and lifetime behavior
- Clean and simple backend dashboard design

### For devs

### Build and scale exactly the way you want

- Flexible, open API allows for endless customization
- Build a UI overlay in the backend where vendors control their brand
- Build on modern technologies like React, Vue or Next.js
- Spend less time on maintenance and more time on new features

##### Contentful

Sync your Swell content for use with this powerful headless CMS. Visit Contentful to get started.

[Learn more →](/content/help/integrations/store-integrations/contentful/index.html)

##### ShipStation

Enable ShipStation to manage and track order fulfillment.

[Learn more →](/content/help/integrations/store-integrations/shipstation/index.html)

##### Affirm

Offer customers simple financing at checkout—using your existing payment authorization settings.

[Learn more →](/content/help/integrations/payment-integrations/affirm/index.html)

##### Resolve

Resolve payment method provides B2B and wholesalers with a way to get paid upfront, while allowing their customers to pay within a designated grace period.

[Learn more →](/content/integrations/resolve/index.html)